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Joyville the Brand Story

Discussion in 'Real Estate Companies' started by vedshri, Nov 15, 2017.

  1. vedshri New Member

    A new home calls for a new beginning in a person’s life. In the present scenario, Indian real estate players drive their entire operations by focusing to identify the needs of buyers. Joyville by Shapoorji Pallonji is one such brand, which is dedicated towards meeting the demand of quality living by urban middle-class Indian, thereby introducing the concept of affordable housing in Howrah.
    With a dynamic market and ever-changing culture, unorganized sector of the country has seen a paradigm shift in a demographic and traditional value system. A lot has changed in today’s hyper-competitive world, where it is fine to not live in a joint family, eating out when you don’t have the time to cook at home, and when you decide to live an independent life away from your parents. It is remarkable how the realty industry in Kolkata has turned around in a past few years. Growing opportunities leading to an increased demand of residential properties in Kolkata makes the picture clearer.
    On one hand where middle class consumers believe that reducing expenditure alone would not impact the quality of living, Joyville is determined to alter this ongoing thought process amongst masses. With their upcoming 1, 2 BHK flats in
    Kolkata the housing brand is set to make the idea of your dream home come true. In this regard, working smartly and planning well is all what it takes to buy a new home and transform your lifestyle.
    From an abundance of life amidst greenery, to wishing your child would experience the freedom of childhood, to creating plenty of emotive space - families and communities now wish to grow together. Joyville, a project by Shapoorji Pallonji, is playing a key role in changing the mindset of people, who aspire to own a housing property without compromising on the standard of life. The real estate group is one of the oldest and professionally managed construction and development companies of India. Carrying forward the legacy of 150 years, they have some of the iconic buildings, which are justifying their brand name.

    Considering the key insights of Indian market, the demand driver illustrates the requirement of affordable housing in Howrah within a specific income range. Throwing light on the positive demographics, younger population (around 25 years old), which is 50% of the total population, aims to purchase a residential property after settling down at individual as well as professional level. With forthcoming 1, 2 BHK flats in Kolkata, Joyville is geared to redefine the real estate industry!
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